How to fix the Invite Friends button on your Facebook business page

You've got your self a Personal Profile on Facebook and set up a Business Page. Now you want to invite all the Friends from your Personal Profile to 'Like' your Business Page too. 

But when you click on 'Build Audience' the 'Invite Friends' button isn't there. Where is it?!

Don't worry, it's not just you. 

The key to the problem is that you are switching identities from your Personal Profile self to your Business Page self. 

When switching from one to the other, we click on the cog wheel at the far right of the blue bar at the top of the Facebook page, right? And that's the correct way to move between your identities. 

But when you switch identities and 'use Facebook as your Business Page', you no longer have access to all those friends associated with your Personal Profile - they're not attached to your business page. 

Here's what you need to do. 

• Go to your Personal Profile, so that you're using Facebook as yourself, in my case Fiona Stocker - click on the cog wheel at top right, then on your name, then on Home (also in the blue bar). That takes you to the Newsfeed of your Personal Profile. 
• Now go over to the left hand column and click on the name of your Business Page there. 
• And now when you try the 'Build Audience' button, 'Invite Friends' should be one of the options. This is because you are visiting your Business Page in your capacity as owner and administrator of that page, but you are still using Facebook as your Personal Profile self - with all your Friends still tagging along behind you, as it were. 
• Now you can invite your friends to Like your business page, and remember to repeat every so often to harvest new friends you make. 

Go ahead and share this with anyone you think is having trouble with 'Invite Friends' - when it happened to me it took a lot of hunting around, gnashing of teeth and Googling to find the answer!